When I joined SelectBlinds the company had over 300,000 five-star reviews. Most people see that as a marketing number. I saw it as a culture number — and a diagnostic tool.

In this video I share what those reviews actually tell you, what they don't tell you, and how we used them as a floor rather than a ceiling. The most important brand signal isn't what your best customers say about you.

Satya Sivunigunta is a former CEO of SelectBlinds ($220M ecommerce), with prior roles at Nike, Microsoft, Ogilvy, JCPenney, and Conn's HomePlus. Writing at satya.me