Early in my career I needed to move an organization that had no interest in moving. I had no formal authority — just a digital product and the belief that it mattered.
My instinct: make the case. Present the data. Show the ROI. Repeat louder.
Before I owned a P&L, I thought I understood customers. Journey maps. Conversion funnels. NPS scores. I thought that was the job. Then I became a CEO.