From Designer to CEO. The system is the work.
For first-time CEOs, post-exit founders, and operators in transition. Twenty years from product designer at Nike to PE-backed CEO of a $220M DTC platform. The system is the work.
In the field · Phoenix The window, the floor, the screen
Three surfaces every operator manages. Get them aligned and the revenue follows. Get them out of sync and you are running theater.
Window
The storefront and the first impression.
Floor
The physical and operational experience.
Screen
The interface where intent becomes revenue.
I Was the Only Customer for the Work I Was Doing
Six weeks into the CEO seat I was rewriting product copy at 11pm. The work that earns you the title is the work that can cost you the first year.
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Amazon and Walmart are not retailers anymore. They are ad companies.
Walmart and Amazon now make more money selling access to customers than selling to them. A retail CEO who sat on both sides explains the retail media tax.
Amazon is not a channel. It is a company living in your margin
Why Allbirds, Solo Stove, Outdoor Voices, Casper, and Saks Global all collapsed inside the same 24-month window, and what it says about Amazon seller margins.
One brand, three surfaces
The customer stopped separating the store from the screen long before the companies did. The strongest consumer brands now run one brand across three surfaces.