From Designer to CEO. The system is the work.
For first-time CEOs, post-exit founders, and operators in transition. Twenty years from product designer at Nike to PE-backed CEO of a national DTC platform. The system is the work.
In the field · Phoenix The window, the floor, the screen
Three surfaces every operator manages. Get them aligned and the revenue follows. Get them out of sync and you are running theater.
Window
The storefront and the first impression.
Floor
The physical and operational experience.
Screen
The interface where intent becomes revenue.
Cash Is a Calendar, Not a Number
Your bank balance tells you how much cash you have today. It does not tell you if you can make payroll in six weeks. Here is how I run cash by the calendar.
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Same Game. Different AIs. Best Feel Cost About $1.65
I tried the same study reward idea with different AIs, and the build with the best feel cost about $1.65.
The First Three Jobs I Give AI in Any Company
Most teams start AI with a big pilot. I start with three small jobs: AI does the typing, meetings end in written decisions, and one recording becomes a process.
Agentic Commerce: Customers Now Shop Through AI Agents
Shoppers now ask AI agents what to buy, and sometimes the agent buys it. Here is what agentic commerce means for your store, and what I would fix first.