From Designer to CEO. The system is the work.
For first-time CEOs, post-exit founders, and operators in transition. Twenty years from product designer at Nike to PE-backed CEO of a $220M DTC platform. The system is the work.
In the field · Phoenix The window, the floor, the screen
Three surfaces every operator manages. Get them aligned and the revenue follows. Get them out of sync and you are running theater.
Window
The storefront and the first impression.
Floor
The physical and operational experience.
Screen
The interface where intent becomes revenue.
I Was the Only Customer for the Work I Was Doing
Six weeks into the CEO seat I was rewriting product copy at 11pm. The work that earns you the title is the work that can cost you the first year.
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Prime Day 2026: The Number Went Up. The Mix Went Down.
The aggregate dollar number set a record, while the per-shopper and per-order numbers fell every single day of the event. Hold both at once. That gap is the whole story.
Amazon Is Building a Second Ad Tax. On AI. And It's Free (For Now)
Amazon put ads inside its AI shopping assistant and made them free. A retail CEO who lived the first retail media cycle explains why the free period is the trap.
Amazon and Walmart are not retailers anymore. They are ad companies.
Walmart and Amazon now make more money selling access to customers than selling to them. A retail CEO who sat on both sides explains the retail media tax.