From Designer to CEO. The system is the work.
For first-time CEOs, post-exit founders, and operators in transition. Twenty years from product designer at Nike to PE-backed CEO of a national DTC platform. The system is the work.
In the field · Phoenix The window, the floor, the screen
Three surfaces every operator manages. Get them aligned and the revenue follows. Get them out of sync and you are running theater.
Window
The storefront and the first impression.
Floor
The physical and operational experience.
Screen
The interface where intent becomes revenue.
The First Three Jobs I Give AI in Any Company
Most teams start AI with a big pilot. I start with three small jobs: AI does the typing, meetings end in written decisions, and one recording becomes a process.
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Agentic Commerce: Customers Now Shop Through AI Agents
Shoppers now ask AI agents what to buy, and sometimes the agent buys it. Here is what agentic commerce means for your store, and what I would fix first.
Why I Went Back to Building After Angel Investing
I was a small angel investor in two funds that did well. Then founders showed me I was prescriptive, not suggestive. So at 46, I went back to building.
I Don't Have an AI Assistant. I Have an AI Org Chart.
I staff AI agents the way I staff a team: clear roles, one front door, a morning brief, and written rules for what each agent may do alone and what needs my yes.