From Designer to CEO. The system is the work.
For first-time CEOs, post-exit founders, and operators in transition. Twenty years from product designer at Nike to PE-backed CEO of a $220M DTC platform. The system is the work.
In the field · Phoenix The window, the floor, the screen
Three surfaces every operator manages. Get them aligned and the revenue follows. Get them out of sync and you are running theater.
Window
The storefront and the first impression.
Floor
The physical and operational experience.
Screen
The interface where intent becomes revenue.
I Was the Only Customer for the Work I Was Doing
Six weeks into the CEO seat I was rewriting product copy at 11pm. The work that earns you the title is the work that can cost you the first year.
Read the essay →Recent essays
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