From Designer to CEO. The system is the work.
For first-time CEOs, post-exit founders, and operators in transition. Twenty years from product designer at Nike to PE-backed CEO of a $220M DTC platform. The system is the work.
In the field · Phoenix The window, the floor, the screen
Three surfaces every operator manages. Get them aligned and the revenue follows. Get them out of sync and you are running theater.
Window
The storefront and the first impression.
Floor
The physical and operational experience.
Screen
The interface where intent becomes revenue.
Learn from my fumbles: the profit lessons that cost me
Everybody posts the highlight reel. I am going to give you my fumbles instead. Because that is where the real lesson is.
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I Worked at Three Retailers That Went Bankrupt. Here Is What I Saw.
I ran digital inside three big retailers. JCPenney, Art Van Furniture, and Conn's HomePlus. All three later filed for bankruptcy. I was hired each time to fix the digital business. And each time, the thing that actually decided the company's fate was sitting underneath it.
Prime Day 2026: The Number Went Up. The Mix Went Down.
The aggregate dollar number set a record, while the per-shopper and per-order numbers fell every single day of the event. Hold both at once. That gap is the whole story.
Amazon Is Building a Second Ad Tax. On AI. And It's Free (For Now)
Amazon put ads inside its AI shopping assistant and made them free. A retail CEO who lived the first retail media cycle explains why the free period is the trap.